Diploma: Adventure Tourism Management

Subject Descriptions

1. Social and Global Contexts

904.001: INTRODUCTION TO RECREATION, LEISURE, SPORT AND TOURISM
This paper offers an overview of the global tourism industry, looking first at the drivers of both global and adventure tourism, their origins, the New Zealand tourism industry today and its position in the global market of tourism.

904.002: ADVENTURE TOURISM AND ECOTOURISM
This paper provides students with an understanding of the foundations that help define eco tourism and adventure tourism. The students will study issues surrounding the growing global interest in eco tourism and adventure tourism, and understand the similarities, differences and crossover between the two industry sectors.

904.003: TOURIST BEHAVIOUR
This paper introduces students to the subject of tourist behaviour and provides them with indicators of tourist wants, needs, desires and motivations which enable the segmentation of tourist typologies according to demographic and psychographic categories. Students will consider the concept of tourist typologies, the relationship between tourist behaviour and destination life cycles and look in depth at the New Zealand tourism industry and the tourism/tourist markets it operates within.


2. Business Management

904.004: BUSINESS DEVELOPMENT AND STRATEGY
This paper examines the financial, legal and structural aspects of setting up and running a small business; locating and using resources and data to do the research required to plan a new business venture; and writing and presenting proposals to get contracts in the areas of adventure and ecotourism. Topics include the benefits of a good business plan and how to use it, unique aspects of a “green” business plan, situational analysis, competitive analysis, market analysis, government regulations, seeking funding and proposal writing and presentation.

904.005: TOURISM MARKETING
This paper is designed to introduce the fundamentals of marketing for the tourism industry. In particular, it will look at the concept of marketing, its historical background, marketing in relation to tourism, the basic building blocks of good marketing and the necessary steps to developing a marketing plan.

904.006: TECHNOLOGY IN ADVENTURE TOURISM
With the increasing use of technology in business, this paper offers an in-depth look at technological applications for the adventure tourism industry.

904.007: FINANCIAL PLANNING AND ANALYSIS
This paper has been designed for those who are, or will be, working in the current complex and diverse business environment. The paper allows students to examine and understand the basic framework of the accounting information system so that they can interpret and use it to enhance the decision making process. It uses a practical approach and examines the way financial statements are formed from source data, giving students every opportunity to be familiar with the accounting processes and the assumptions, concepts and principles upon which the final financial statements are based.

904.008: MANAGERIAL ACCOUNTING
This paper provides the students with the operational information and skills relevant to planning, controlling and evaluating accounting systems

904.009: ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCES
This paper provides students with an insight into, and an understanding of, human behaviour in organisations as well as strategies for managing human resources. Additionally it examines the link between effective resource practices and the achievement of organisational goals.

904.010: SERVICE QUALITY MANAGEMENT
This paper is intended to provide the student with essential skills and knowledge for dealing with people and providing a professional and satisfying adventure product. Topics will include leadership, human relations, customer service skills and knowledge of reservation systems that students must master to augment their technical skills.


3. Communication Skills

904.011: BUSINESS COMMUNICATION
This paper covers the knowledge, skills and attributes necessary to communicate effectively in the workplace and beyond. The paper develops proficiency in composing and delivering various types of oral and written communication necessary for both business and further study. There is a premium on practitioners who can perform and lead orally, in writing, and on-line, and the effectiveness of this performance is critical to business success. Business communication must be fit for purpose, clear, accurate, and purposeful.

904.012: GROUP AND SELF MANAGEMENT PROCESSES
In this paper students explore their inter-personal leadership and management skills and apply these to working groups by goal setting, establishing group norms, exploring roles and understanding the management of decision making and problem solving processes. Topics include structuring and managing group experiences in the outdoors, leadership, problem solving, and conflict management methods and processes, leadership theory/styles and roles and responsibilities in an adventure tourism workplace environment.

904.013: CROSS CULTURAL COMMUNICATION
This paper recognizes that the corporate workplace and the business marketplace are increasingly diverse in characteristics which impact on communicative demands. Diversity, if not anticipated, planned for, and managed is likely to be associated with significant barriers to communication and therefore to achievement of outcomes which rely on that communication. This diversity arises particularly but not exclusively from differences relating to culture and impacts both on verbal and non-verbal aspects of communication. Managers need to become leaders adept at dealing with people from all walks of life and different cultures. The ability to objectively explain, predict and appropriately respond to behaviours of guests, clients and staff is highly prized.


4. Operational Management

904.014: OPERATIONS MANAGEMENT
This paper is designed to introduce students to the operation of an adventure tourism business from a managerial perspective. The subject will provide an overview of the day to day tasks, roles and responsibilities of an adventure tourism operations manager, such as staffing, product knowledge and services, weather, equipment and transport issues.

904.015: RISK MANAGEMENT
This paper explores the role of adventure tourism managers when in emergency management situations. Content includes: identifying hazards, hazard avoidance, and emergency situation management, understanding the coordination incident management system and developing response plans.

904.016: ADVENTURE ACTIVITY AND EVENT PLANNING
This paper introduces students to the principles and policies of developing, planning and implementing adventure activities. Students will learn event planning activities using various philosophical foundations of adventure programming. Students will acquire knowledge by developing and planning an adventure activity. Topics will include event planning for: day and multi-day planning and trip evaluation.

904.017: PRE-HOSPITAL EMERGENCY CARE
The papers for this course are delivered by the New Zealand St Johns First aid. The course focuses on developing a comprehensive range of first aid skill required for the adventure tourism Industry. Topics include shock advisory defibrillation, move and position patient preparation for transportation, provide enhanced basic life support and provide extended first aid.


5. Resource Management

904.018: ECONOMIC, ENVIRONMENTAL AND SOCIAL SUSTAINABILITY
This paper addresses the relationship between tourism activity and conservation issues, with special attention to the delicate balance between humans, tourism and the environment. The paper provides the students with a comprehensive understanding of sustainable tourism and what the requirements are for it. Topics include: sustaining a business venture, community benefits, integrity and value of the business, respect for local culture and traditions, resource conservation, client satisfaction, and quality over quantity concepts.

904.019: VISITOR IMPACT MANAGEMENT
This paper offers a comprehensive study of the impact of visitors on tourism and the concepts of sustainability. Content will include the steps needed to be taken to minimize negative impacts of tourism and how management procedures can improve the experience for visitors while maintaining sustainability.

904.020: TOURISM LAW, LEGAL RESPONSIBILITIES AND THE RESOURCE MANAGEMENT ACT (RMA)
This paper is a comprehensive study of the legal issues that surround liability and risk management in adventure tourism. Course content includes: The New Zealand legal system, owner liability, risk management and mitigation, insurance, legal releases and the development of risk management plans.


6. Work and Practical Experience

904.021, 904.022 & 904.027: INDUSTRY INTERNSHIP 

This part of the diploma programme aims to give the student practical skills and underpinning knowledge of the tourism/adventure tourism industry. The Industry Training period is for a minimum of 900 hours and students will be required to accrue their 900 hours in either one or a multiple number of areas in the tourism industry. The student, as an employee, is expected to take advantage of opportunities to work in teams, foster networks and participate in shared projects.

The Internship Manager assists with placements and the contractual arrangements with employers, and feedback from employers is given directly to students. Students are encouraged to excel at their work and must complete a minimum of 450 hours and an interim report before returning to College for Year 2 papers.

A final report and the full 900 hours must be completed before the full internship is credited. A period of approximately 9 months is given between Year 1 and Year 2 papers to complete the internship hours.

904.023: FAMILIARISATION VISITS
Outdoor skills papers are designed to provide students with practical exposure to a variety of adventure tourism activities. Students will be introduced to adventure sports through in-depth study and participation. Activities can range from snow boarding, skiing, rock and ice climbing, kayaking, sailing, guiding etc, depending on the time of year the student has enrolled as to the activities planned. Management issues of the activity will be reviewed to expand the student’s understanding of the subject.

904.024: EXPLORER
Focusing on leadership, teamwork, personal development and self care in a remote, wilderness setting.

904.025: CASE STUDY
Case study analysis is a very useful practice for allowing students to look at an existing business in depth and providing an insight into the historical development and current operation of the organization and expose students to issues owners and managers of adventure tourism operations face. This paper asks students to choose an existing adventure tourism operation and review, evaluate and research all aspects of the business and the market it operates within. From such analysis an assessment will be made of the key issues and current situation of the organisation and recommendations made on future strategies, practices and initiatives for the company to consider.

904.026: BUSINESS PROJECT
This paper is the final outdoor skills activity designed to challenge the students as managers and entrepreneurs of an adventure tourism activity. The subject will bring together all dimensions of managing a business venture. Students will use the knowledge and work done during papers 904.001 thru to 904.025 to fully plan an adventure tourism business.