Rooms Management for Maximum Profitability

Rooms Management class of '07Professor Roy Alvarez
The Chinese University of Hong Kong, Hong Kong
10-13 June 2008

“Just excellent – well beyond my expectations. Intelligent, professional, fun. Well done Roy!.”
- Dave Forgie, Rooms Division Manager, Waipuna Hotel and Conference Centre

“Fantastic venue – the overall experience of learning and meeting people at QRC is definitely a must do in New Zealand. Professional and quality courses with excellent service surrounded with a great country side! Tres jolie!”
- Olivier Lacoua, General Manager, Hotel Ibis Wellington

Course Description

This course presents a unique and engaging overview of profitability tactics for the hotel industry, with emphasis on product, rate and room inventory issues. We use a pedagogical technique known as "Discovery Instruction" where participants combine theory and practice in a competitive, real-time, experiential exercise.

The centerpiece of the course is The Competitive Hospitality Education Simulation Series - I (CHESS) exercise - an advanced real-time simulation of a hotel's rooms division. During the course of the programme, participants apply the principles introduced in discussion sessions in their own computer-based virtual hotels. CHESS provides a common frame of reference for discussions regarding yield and profitability issues, as well as a competitive environment which is realistic, fast-paced and fun.

Who is the course designed for?

This course is designed for supervisors and managers who are responsible for the strategic management of the rooms division. The course is also relevant to General Managers for smaller properties and those in other departments who would better like to understand the rooms division.

Benefits

Participants learn the latest concepts in revenue management and measuring, most accurately, profitability in the rooms division. They learn to make critical pricing, inventory and resource allocation decisions as windows of opportunity open and close. Employers benefit from maximum yield and profitability through effective rooms division management.

Objectives

  • Develop effective decision-making skills with respect to rooms division
  • Develop a value-added perspective to rooms division
  • Implement problem-solving strategies in a realistic rooms division simulation
  • Learn how to maximise yield from rooms division
  • Learn how to accurately measure profitability in rooms division

Course Content

Topics include:

  • Structuring the value-added components in the rooms division
  • Managing the rate inventory plan at the front office
  • Measuring the contributing margins for multiple sources of trade
  • Maximising yield in the rooms division

During the course of the programme, participants apply the principles introduced in discussion sessions in their own computer-based virtual hotels. Managers make critical pricing, inventory and resource allocation decisions as windows of opportunity open and close. There has simply never been a better way to illustrate the time-critical nature of yield management decision-making.

While CHESS is the very latest in hospitality management simulation, it is part of a long and distinguished evolution of management exercises, beginning with the Cornell Hotel & Restaurant Administration Exercises (CHASE & CRASE) which have been used successfully around the world for more than 30 years. CHESS incorporates all of the successful principles of Discovery Instruction pioneered by Cornell’s CHASE and CRASE, as well as adding exciting dimensions of real-time activity and hands-on participation.

Guest Presenter

Roy's reputation as an international consultant in information technology is as impressive as the companies he has consulted for, which include the Marriott International, Hilton Hotels, Hyatt Hotels, Shangri-La Hotels, Vista International Hotels, Sol-Melia Hotels and Accor International.

Roy has been teaching hospitality information systems for over 20 years. He began his teaching career in 1982 at the School of Hotel Administration, Cornell University, and retired in July, 2004. He is now on the faculty of the School of Hotel and Tourism Management at The Chinese University of Hong Kong. Roy has also held visiting faculty positions at the ESSEC-IMHI programme in France and the International Hotel School in Canberra, Australia. In addition he has conducted seminars throughout the world, most recently in Hong Kong. Roy has been teaching a wide range of information systems courses, from Micro Computing to Strategic Information Systems; he was the first to teach the former for university credit anywhere in the world

Fee

The fee is NZ$ 3,350 plus GST. This includes course materials, refreshments, lunches, a class dinner and a cocktail welcome the night before the course commences.

To REGISTER

Download, complete and return the registration form [PDF DOWNLOAD 614KB], or contact us for further information.