Tourism and hospitality
What is Tourism?
Tourism is the world’s fastest growing industry and has certainly impacted the New Zealand economy by becoming our largest export earner and contributing $7.4 billion dollars in the year ended March 2004.
Tourism in New Zealand has generated an enormous service industry made up of all aspects of transportation, accommodation and activities.
Defined as ‘leisure travel’, tourism is predominantly recreational and can be broken down into sub-categories like adventure tourism, eco-tourism, sustainable tourism, soft tourism and cultural tourism.
What is Adventure Tourism?
QRC offers New Zealand’s first ever Diploma of Adventure Tourism Management.The Adventure Tourism industry is as young as it is progressive and, while some describe it as personal accomplishment through the thrills of dominating dangerous environments, others say the goal is to gain thrills, excitement and accomplishment. Typical activities include mountain climbing, white water rafting, bungy jumping, jet boating and deep sea diving.
What is Eco-Tourism?
QRC’s Diploma of Adventure Tourism Management has a strong focus on ‘Eco-tourism’. Eco-tourism is a concept most companies are adopting as a means to both protect the environment and give tourists an experience that is both ethically and environmentally responsible.
An Eco-tourism business will usually be:
- Environmentally friendly
- Low impact
Centred around natural landscapes and living things
What is Hospitality?
The hospitality industry works hand in hand with tourism management. Hospitality provides travellers with services like accommodation, eating and entertainment. Hospitality not only provides a blend of the tangible food, drink and accommodation, but also the intangible service, atmosphere and image.
The hospitality industry is broader than restaurants and cafes. It includes hotels, resorts, day spas, event and convention centres, cruise ships and cellar doors. There are a wide variety of career opportunities including marketing, sales, general management and food and beverage.
Within the QRC Diploma of Hospitality Management, students can specialise in one of four rapidly growing areas of:
Day Spa Management
Wine Tourism and Cellar Door Management
What is Day Spa Management?
These days virtually every quality hotel has its own in house day spa. QRC offers Day Spa Management as an elective to counter a global shortage of qualified day spa managers. This subject covers current concerns, issues and trends in the spa industry as well as the service, equipment and information systems used. Upon completion students should be able to apply spa management principles to real challenges facing industry managers.
What is International Resort Management?
A Resort, by definition, attempts to provide for all the wants and needs of a holidaymaker including food, drink, lodging, entertainment, sports and shopping. The types of resorts are many and varied and can range from ski resorts to seaside resorts to luxury and health resorts. Papers in the International Resort Management elective deal with resort development and management as well as resort and recreation planning.
What is Event Management?
Special events have increased rapidly in recent years as the corporate and public sectors realize their power to build profile, promote messages and increase sales. To the Event Manager, the special event is a challenge to create the right mix of content, presentation, venue and outcomes to achieve the goals of the client in the most cost effective and high impact manner. To do this effectively requires a range of skills and attributes - imagination, design, coordination, and the ability to lead a team and to keep track of detail.